EFFECTIVE April 1, 2026
LAST UPDATED: APRIL 1, 2026
Privacy Policy
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information we collect:
· through our website;
· when you contact us, submit a form, request information, or schedule a call;
· when you engage with our emails, content, or marketing communications;
· when you apply for a role with us or are considered as a candidate; and
· when we provide services to clients or communicate with client representatives.
This Privacy Policy does not apply to:
· information processed solely on behalf of our clients where we act as a service provider or processor; or
· third-party websites, platforms, or services that we do not own or control.
2. Information We Collect
We may collect the following categories of personal information, depending on how you interact with us:
A. Information You Provide Directly
This may include:
· name;
· email address;
· phone number;
· company name;
· job title;
· business address;
· information you provide in forms, messages, meeting requests, or email inquiries;
· information you provide when downloading resources or requesting materials; and
· recruiting or employment-related information, such as resume or CV details, work history, qualifications, references, and compensation expectations.
Note regarding applicant information: if you apply for a role with us, you may upload a resume or CV and provide related recruiting information as part of that process.
B. Information Collected Automatically
When you use our website, we and our service providers may automatically collect certain information, including:
· IP address;
· browser type and version;
· device type;
· operating system;
· referring URLs;
· pages viewed;
· dates and times of visits;
· clicks, scrolling, and interactions with the website;
· approximate location derived from IP address; and
· unique online identifiers, cookie IDs, pixels, or similar technologies.
C. Information from Third Parties
We may receive information from third parties, such as:
· analytics providers;
· CRM and marketing automation providers;
· scheduling platforms;
· social media or advertising platforms;
· lead generation providers;
· referral partners; and
· recruiting platforms and job boards.
3. Cookies and Tracking Technologies
We may use cookies, pixels, tags, scripts, and similar technologies to:
· operate and improve our website;
· remember user preferences;
· understand website traffic and usage patterns;
· measure marketing and campaign effectiveness; and
· support remarketing, retargeting, or advertising efforts.
These technologies may be set by us or by third-party service providers.
Types of Cookies and Technologies We May Use
· Strictly Necessary Cookies: Required for site functionality.
· Analytics Cookies: Help us understand website performance and usage.
· Functional Cookies: Remember settings and preferences.
· Advertising / Marketing Cookies: Used to deliver, measure, and improve relevant advertising.
Our website may use tools such as Google Analytics, Google Ads conversion tracking, LinkedIn Insight Tag, Meta Pixel, HubSpot tracking, Zoom Scheduler, and embedded forms or CRM tracking tools. We may also use additional analytics, tracking, heatmapping, or session tools in the future as part of improving our website, marketing, and user experience.
You can manage cookies through your browser settings. Depending on your jurisdiction, you may also have additional consent or opt-out rights relating to certain cookies or tracking technologies.
4. How We Use Personal Information
We may use personal information for the following purposes:
· to respond to inquiries and communicate with you;
· to provide information about our services;
· to schedule meetings, consultations, or calls;
· to evaluate prospective client or candidate fit;
· to provide and manage our services;
· to send newsletters, updates, or marketing communications;
· to improve our website, messaging, service offering, and user experience;
· to operate analytics, performance measurement, advertising, and retargeting campaigns;
· to protect the security and integrity of our Services;
· to comply with legal obligations; and
· to establish, exercise, or defend legal claims.
We may also use personal information for other purposes disclosed at the time of collection or as otherwise permitted by law.
5. Legal Bases for Processing
If and to the extent applicable under relevant law, we may process personal information based on:
· your consent;
· performance of a contract or pre-contractual steps requested by you;
· our legitimate business interests;
· compliance with legal obligations; and
· other lawful bases permitted by applicable law.
6. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
· Service Providers and Contractors who help us operate the website, communications, CRM, analytics, scheduling, recruiting, and business operations;
· Professional Advisors such as lawyers, accountants, insurers, and consultants;
· Advertising, Analytics, and Marketing Partners where needed to support website analytics, campaign measurement, and advertising performance. In some cases, information shared with such partners may be aggregated, de-identified, or otherwise limited, but some tools may still involve the sharing of identifiers or online activity data as described in this Privacy Policy;
· Referral or Business Partners where relevant to business development, introductions, referrals, and service delivery;
· Government, Regulatory, or Law Enforcement Authorities when required by law or to protect rights and safety; and
· Parties to a Business Transaction in connection with an actual or proposed merger, acquisition, sale, financing, reorganization, or similar business event.
We do not disclose personal information to third parties except as described in this Privacy Policy or as otherwise permitted or required by law.
7. Sale, Sharing, and Targeted Advertising
We do not sell personal information for money.
However, some privacy laws define the terms "sell," "share," and "targeted advertising" broadly enough that the use of certain cookies, pixels, analytics, retargeting, audience matching, or advertising tools may fall within those definitions.
As a result, we may use third-party advertising, retargeting, audience matching, and conversion tracking tools that support:
· cross-context behavioral advertising;
· audience matching;
· retargeting; and
· ad conversion tracking.
Where required by applicable law, you may have the right to opt out of these activities. To exercise those rights, please contact us using the information in this Privacy Policy.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
· to provide services or respond to inquiries;
· to maintain business and financial records;
· to comply with legal, tax, accounting, or reporting obligations;
· to resolve disputes and enforce agreements; and
· to maintain suppression records for individuals who opt out of marketing communications.
Retention periods may vary depending on the type of information and the reason it was collected. For example:
· lead and contact records may be retained for ongoing business development, relationship management, and recordkeeping purposes;
· applicant data may be retained for recruiting, hiring, and related business and legal purposes;
· client communications and service-related records may be retained as part of our business records and service history; and
· marketing unsubscribe or opt-out records may be retained so we can honor your preferences.
9. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure.
However, no method of transmission over the internet or method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.
10. Your Choices
A. Marketing Communications
You may opt out of marketing emails by clicking the unsubscribe link in the message or contacting us using the information below.
B. Cookies
You may manage cookies through your browser settings and, where applicable, through any cookie management tools we make available on the site.
C. Do Not Track
Some browsers offer a "Do Not Track" setting. Because there is not yet a consistent industry standard for responding to these signals, we do not currently respond to them unless required by applicable law.
11. U.S. State Privacy Rights
Depending on your state of residence, you may have rights under applicable privacy laws, subject to certain exceptions and limitations. These may include the right to:
know whether we process your personal information;
access or obtain a copy of certain personal information;
correct inaccuracies in your personal information;
delete certain personal information;
opt out of the sale of personal information;
opt out of the sharing of personal information for cross-context behavioral advertising;
opt out of targeted advertising;
opt out of profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable; and
appeal our denial of a privacy rights request, where applicable.
To exercise any applicable privacy rights, please contact us at:
Email:info@shiftfractional.com
Mailing Address: 4165 Sheldon Rd, Oakland Twp, MI 48306, USA
We may need to verify your identity before processing certain requests. You may also designate an authorized agent to make certain requests on your behalf where permitted by law.
We will not discriminate against you for exercising any privacy rights available to you under applicable law.
12. California Privacy Notice
If you are a California resident, this section supplements the rest of this Privacy Policy.
In the preceding 12 months, we may have collected the following categories of personal information, depending on your interaction with us:
identifiers;
personal information described in California Civil Code section 1798.80;
commercial information;
internet or other electronic network activity information;
geolocation data derived from IP address;
professional or employment-related information; and
inferences drawn from personal information.
We collect this information from:
you directly;
your device and browser;
service providers and partners; and
third-party platforms and referral sources.
We collect and use this information for the business and commercial purposes described in this Privacy Policy.
We may disclose these categories of information to:
service providers and contractors;
advisors;
analytics and advertising partners;
legal or regulatory authorities; and
transaction counterparties.
We do not sell personal information for monetary consideration. However, as described above, we may use analytics, advertising, and retargeting tools that may constitute "sharing" or support targeted advertising under California law or other applicable U.S. state privacy laws.
California residents may have the right to request access to, correction of, or deletion of certain personal information, and to opt out of certain sharing or advertising-related practices, subject to applicable exceptions and limitations.
13. Sensitive Personal Information
We do not knowingly collect or use sensitive personal information for purposes other than those permitted by applicable law.
We do not intentionally request or collect sensitive personal information such as government-issued identification numbers, financial account details, health information, precise geolocation data, race or ethnicity data, union membership information, or account login credentials through our website, except to the extent such information is voluntarily provided and legally permitted.
14. Children’s Privacy
Our Services are intended for adults and business representatives and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete it.
15. Third-Party Websites and Services
Our website may contain links to third-party websites, scheduling tools, social media platforms, or other services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. Changes will become effective when posted unless otherwise required by law.
17. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Shift Fractional, LLC
Email:info@shiftfractional.com
Mailing Address: 4165 Sheldon Rd, Oakland Twp, MI 48306, USA
Phone: +1 (248) 761-3366